Meet Our Founder, Birgit Flori

 

Skin Alchemy began as a creative spark—but it quickly became something deeper, something personal.

For years, I struggled with the quiet frustrations that come with change: skin that no longer behaved the way it used to, fine lines appearing overnight, a glow that felt harder to hold onto. Like many women, I felt caught between the noise of the beauty industry—full of empty promises, fads, and “anti-aging” quick fixes—and my own desire for skincare that honored me, not fought against me.

I didn’t want to erase the woman I was becoming. I wanted to embrace her.

That’s when I turned to my passion for wellness and began studying herbalism, skincare formulation, and holistic esthetics. I immersed myself in the science of skin and the healing wisdom of botanicals, determined to create rituals that supported—not stripped—the skin. Exploring how aging, hormones, and lifestyle shape the skin, and how moments of imbalance can leave us searching for comfort, confidence, and renewal. That clarity inspired the transition to Skin Alchemy - for women who refuse to settle for harsh quick fixes or empty promises, and instead seek rituals that honor both inner and outer beauty. It’s about a way of seeing beauty: not as resistance to age, but as a celebration of it.

My philosophy is simple: aging is not something to fight or erase—it’s a privilege. I believe in supporting the skin’s natural evolution with compassion, nourishment, and resilience. To me, beauty isn’t about turning back the clock. It’s about honoring who you are today while fortifying your skin for tomorrow.

That’s why every balm, elixir, and cream I create is made for women like me—and like you—who are ready for skincare that feels like care, not correction. From cleansing melts to antioxidant-rich elixirs and barrier-supportive balms, each formula is crafted to restore balance, resilience, and radiance as your skin changes.

Because what sets Skin Alchemy apart is this: we don’t promise to erase time. We promise to help you embrace it beautifully.

 

To honoring aging,

Holistic Esthetician + Founder, Skin Alchemy